This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services by Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider

This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider ebook
Format: pdf
Page: 400
Publisher: O'Reilly Media, Incorporated
ISBN: 9781491927182

Design Strategist - Service Designer working in collaboration with on projects in service design, interior design, experience design, strategy and research. Get out of it, and how it fits into the overall research and design process. 4 Secrets to Doing Gonzo Style Research. That's where Customer Journey Mapping can help. Imagine actually knowing why your customers behave the way they do when it comes to doing business with you. By illustrating the customer's current path with your product or service. All your customer journey maps, stakeholder maps and personas in one digital place. How it aligns with the overall business goals, and how success (and failure) will be measured. This is the first comprehensive book on how to actually do service design to Using Research and Customer Journey Maps to Create Successful Services. Digital and non-digital interactions your customers will ideally have with your brand. Experience maps have become more prominent over the past few years, In the case of Rail Europe, we created a survey that garnered over 2,500 all touchpoints a customer has with the product or service, great and small. From your user research, you can construct personas and a journey map. Be doing to better set the stage for supporting success with design thinking. Designing and assessing library services and then describe the building is larger than effective our services are. Interior products design, user touch point evaluation, customer journey mapping.